Retail
Slowood is a sustainable lifestyle brand that offers eco-friendly products to promote zero waste living. Seeking to enhance customer engagement and address data integration challenges, Slowood partnered with NOVA. This case study highlights how NOVA’s loyalty system services transformed Slowood’s business, resulting in increased customer loyalty, improved data analytics, and enhanced customer satisfaction.
Retail Industry
Founded in 2018
Hong Kong Based
The challenge
Disorganized Data and Ineffective Marketing Campaigns Lead to Low Customer Engagement
Fragmented Customer Information: Both online and offline shops were not integrated.
Absence of a Mechanism: Unable to send targeted marketing campaigns based on customer preferences.
Unorganised Reward System: Lack of incentives and membership tier reward system in the original loyalty app.
Fragmented Customer Information: Both online and offline shops were not integrated.
Absence of a Mechanism: Unable to send targeted marketing campaigns based on customer preferences.
Unorganised Reward System: Lack of incentives and membership tier reward system in the original loyalty app.
OUR Solution
Deliver Tailored Marketing Campaigns with Our Custom-Designed App
Integration of
Online and
Offline Stores
Slowood app, allowing
users to purchase
online and collect
points in both online
and in-person stores.
Targeted
Marketing
Campaigns
integration with the
loyalty program,
enabling Slowood to
send personalized
marketing campaigns to
its customer base.
Organized Tier Membership Reward System
Slowfolk Loyalty system,
offering attractive
rewards based on
purchase history,
birthday offers, and tier
level benefits.
Integration of Online and Offline Stores
NOVA developed the Slowood app, allowing users to purchase online and collect points in both online and in-person stores.
Targeted Marketing Campaigns
NOVA implemented EDM integration with the loyalty program, enabling Slowood to send personalized marketing campaigns to its customer base.
Organized Tier Membership Reward System
NOVA created the Slowfolk Loyalty system, offering attractive rewards based on purchase history, birthday offers, and tier level benefits.
The result
Data Centralization Boosts Analysis Capabilities and Informed Decision-Making
Significant Membership Growth
Within just 10 months after launch, it has attracted over 18,000 active members through the new membership app. Members are using the app to redeem coupons and gifts, and the redemption rate has doubled compared to before.
Improved Data Analysis
Centralized data and insights allowed Slowood to analyze trends, make informed business decisions, and create personalized marketing campaigns.
Enhanced Customer Satisfaction
The user-friendly app and personalized rewards strengthened Slowood’s reputation as a sustainable and customer-centric brand, resulting in improved customer satisfaction.
technology, automation and systems.
the foundation of a dream situation
logging into a website or going into a store and asking how
many points you have."
How NOVA Develop Your Project Journey
We use our methodology to digitalise your business’s with best-in-class resources.
Discovery & analysis
Define the project objective, detailed functional user requirements and operation flows according to the high-level requirements and identified all required functional specifications.
Design & Planning
Directly engage with the Managements and Users to continue discovery efforts to refine the business and solution flow.
Development &
Implementation
Starts working which aims to deploy a Minimum Viable Product and continuously configure and improve on the system, by undergo various stages of improvement, internal trail and review.
Testing & Evaluate
Assess the solution, integration and security in a trial & live environment, testing based on the predefined testing cases.
Development &
Go-Live
Includes data migration, user training, installation of hardware, migration the system onto production environments, integration of the system and Go-Live support during the nursing period
Review & Evolve
System is monitored for continued performance in accordance with user requirements and needed system modifications are incorporated.
How NOVA Develop Your Project Journey
We use our methodology to digitalise your business’s with best-in-class resources.
Discovery & analysis
Define the project objective, detailed functional user requirements and operation flows according to the high-level requirements and identified all required functional specifications.
Design & Planning
Directly engage with the Managements and Users to continue discovery efforts to refine the business and solution flow.
Development & Implementation
Starts working which aims to deploy a Minimum Viable Product and continuously configure and improve on the system, by undergo various stages of improvement, internal trail and review.
Testing & Evaluate
Assess the solution, integration and security in a trial & live environment, testing based on the predefined testing cases.
Development & Go-Live
Includes data migration, user training, installation of hardware, migration the system onto production environments, integration of the system and Go-Live support during the nursing period
Review & Evolve
System is monitored for continued performance in accordance with user requirements and needed system modifications are incorporated.
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