CRM Stands for "Customer Relationship Management" and its a software that could stores key information like client contacts such as names, addresses, phone numbers, as well as keeping track of their activities like website visits, phone calls, emails and more.

Salesforce is a customer relationship management solution (CRM) that can bring companies and clients together. It's a integrated CRM platform providing your business powerful tools including marketing, sales, commerce and service - all in one single platform and shared view of your organization.

The Sales Cloud is a cloud app designed to help your sales team to sell smarter and faster by centralising client information, logging their interactions with your organization and automating most tasks your team has to do every day. This allows them to spend less time on admin work and more time focusing on closing deals. For your sales managers, Sales Cloud provides real-time visibility to their team's activities, forecasting sales accurately with ease. Best of all, Sales Cloud is very intuitive and highly customisable to fit the way your sales team work.

Service Cloud is built on the Salesforce Customer Success Platform, giving you a 360º view of your clients and enabling you to deliver quicker, smarter and tailor-made service. With Service Cloud, you can automate service processes, streamline workflows, and surface key articles, topics, and experts to transform the agent experience. Connecting one-to-one with every customer, across multiple channels and on any device.

Sales Cloud is a cloud-based, SaaS model, so the software can scale easily to accommodate businesses of all sizes, from sole proprietorships to global enterprises. The benefits of using Sales Cloud could be applied equally to all businesses regardless of their size.

Sales Cloud is built on a robust and flexible security framework trusted by companies around the world including those who are in the most heavily regulated industries.

• Org Security - Salesforce protects your organisation’s data from all other customer data by using a unique identifier that restricts access to your data at every level from anyone outside of your company - including us.
• User Security - User authentication (both delegated and SAML) combined with network-level security by IP address, session restrictions, and audit trails provides control and visibility into what users are doing in the system and their field history.
• Programmatic Security - Configurable authenticated sessions secure access to logic, data, and metadata. Salesforce even offers a source code scanner that produces a report analysing the security of your code.
• Trust and Visibility - Trust starts with transparency, so Salesforce displays real-time information on system performance and security, and offers tips on best security practices for your organisation.

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Sales Cloud is designed to help your sales team sell smarter and faster, allowing them to manage your company's contacts, accounts, leads, opportunities, quotes and deals easily all in one platform. On the other hand, Service Cloud helps your company run and improve customer service using accounts, contacts, cases and solutions. It's designed to help support your past, current and future client service requests to help you retain your existing customers. The decision of which app you need depends on which area of business you are trying to improve.

When ever your clients have a question, your client service team should be equipped to answer them quickly and easily. When your client service is effortless, clients are more likely to return to you. Service Cloud gives your service team the tools to deliver outstanding client experience, enabling them to work faster and be more productive, improving client satisfaction and reduce your operation costs. With Service Cloud and Customer Communities, you can create a self-service community that allows customers to tap into the best information about your services and products, connect with peers and contact support when needed.

Clients are increasingly engaging with your services or products via mobile apps, but will the be able to access help within your app? Service Cloud offers Snap-ins, which let you embed client support directly into your apps, from case management to SOS. As a matter of fact, SOS is changing the way companies provide in-app mobile support with live agent video chat, screen sharing and on-screen guided assistance.

And with the Salesforce mobile app, client support managers can access the data and insight they need right from their mobile device to make informed, real-time adjustments.